Becoming a celebrity[ edit ] Arnold Alois Schwarzenegger is an Austrian-American actor, producer, businessman, investor, author, philanthropist, activist, politician, and former professional bodybuilder. A small percentage of entertainers and athletes are able to make a decent living but a vast majority will spend their careers toiling from hard work, determination, rejection, and frequent unemployment. Others owe their fame to never being identified or caught, like Jack the Ripper , or by regularly being interviewed in jail, like Charles Manson. Some characters from video and computer games have developed a celebrity life beyond these media, such as Mario , Lara Croft and Pikachu. Newspapers started including gossip columns  and certain clubs and events became places to be seen in order to receive publicity. Thanks to the global reach of film and television characters like King Kong , Godzilla , The Flintstones , The Muppets and The Simpsons are instantly recognizable to millions. Although it has become commonplace for celebrities to place their name with endorsements onto products just for quick money, some celebrities have gone beyond merely using their names and have put their entrepreneurial spirit to work by becoming entrepreneurs by attaching themselves in the business aspects of entertainment and building their own business brand beyond their traditional salaried activities. The President of the United States , for instance, is famous by name and face to millions of people around the world.
For minor league to amateur athletes, earnings are usually on the lower end of the pay-scale. A good example is Larry Hagman who played J. Certain politicians, however, are still famous today, even decades or centuries after they were in power. Certain advertising characters have also become iconic thanks to decades of constant merchandising, such as Ronald McDonald , Bibendum and Hello Kitty. For instance, basketball legend Michael Jordan became an active entrepreneur involved with many sports related ventures including investing a minority stake in the Charlotte Bobcats , Paul Newman started his own salad dressing business after leaving behind a distinguished acting career, and rap musician Birdman started his own record label , clothing line, and an oil business while maintaining a career as a rap artist. Some characters from video and computer games have developed a celebrity life beyond these media, such as Mario , Lara Croft and Pikachu. Regions within a country, or cultural communities linguistic, ethnic, or religious can also have their own celebrity systems, especially in linguistically or culturally distinct regions such as Quebec or Wales. In the '60s and early '70s the book publishing industry began to persuade major celebrities to put their names on autobiographies and other titles in a genre called celebrity publishing. In other cases the huge media coverage disappears after the conclusion of their trial, causing them to fade in obscurity again. The President of the United States , for instance, is famous by name and face to millions of people around the world. Assassins of high-profile celebrities can become famous, like Brutus who is remembered for murdering Julius Caesar. In most cases the book was not written by the celebrity but by a ghost-writer, but the celebrity would then be available for a book tour and appearances on talk shows. The movie industry spread around the globe in the first half of the 20th century and with it the now familiar concept of the instantly recognizable faces of its superstars. Fictional implications[ edit ] The same phenomenon is true for fictional characters. Though glamour and wealth may certainly play a role for only famous celebrities, most people in the sports and entertainments spheres, be it music, film, television, radio, modelling, comedy, literature etc. The cult of personality particularly in the west can be traced back to the Romantics in the 18th century,  whose livelihood as artists and poets depended on the currency of their reputation. These informal rankings indicate a placing within a hierarchy. Yet only heads of state who play a major role in international politics have a good chance of becoming famous outside their country's borders, since they are constantly featured in mass media. Regional radio personalities, newscasters , politicians or community leaders may be local or regional celebrities. He was promoted by the Christian Church as a martyr and images of him and scenes from his life became widespread in just a few years. Someone who achieves a small amount of transient fame through, say, hype or mass media may become labeled a "B-grade celebrity". They owe their fame to historical deeds which are kept in memory in history classes, for instance people like Julius Caesar , Genghis Khan , Napoleon Bonaparte , Abraham Lincoln and Mao Zedong. Newspapers started including gossip columns  and certain clubs and events became places to be seen in order to receive publicity. When his character was shot during a cliffhanger episode without the viewers knowing who was the killer, it caused a media hype around the question: The second half of the century saw television and popular music bring new forms of celebrity, such as the rock star and the pop group, epitomised by Elvis Presley and the Beatles , respectively. He served two terms as the 38th Governor of California from to People may become celebrities in a wide range of ways; from their professions, following appearances in the media, or by complete accident. If one has to name a famous boxer, they are more likely to name Muhammad Ali or Mike Tyson , since their fame expanded beyond the sport itself.
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